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Cyrano | Bakery
Impact area
Food | Local Culture
What did we do?
Visual Concept | Naming | Social Media | Video | Animation |
Cyrano Bakery has been around for 50 years. It was founded in Quito and is now part of the city's cultural and food scene.
Its healthy approach and use of real ingredients are key elements of two traditional products: guaguas de pan (bread) and colada morada (morada colada).
NDA created a new concept—El Guaguaverso—that allowed Cyrano to connect with new audiences and revalue local traditions that are being lost.
The characters created for the project were also presented in real life, circulating around the city and Cyrano's stores, generating a media explosion that stimulated not only sales but also discussions about food, tradition, and commerce.
