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Thessaly CBC | Drinks
Impact area
Social Change
What Did We Do?
Naming | Video | Animation
CBC is one of the largest beverage companies in the region. Considering the complex interaction between the food industry and our natural resources, CBC works as an active member of FONAG (Fungible National Food and Agriculture Organization) in Ecuador, which seeks to conserve the San Pedro (Quito) and Daule (Guayaquil) river basins.
Its corporate responsibility team engaged NDA to develop a series of animated videos for OPLS (Logistics Operators) in Ecuador. These educational pieces, which we grouped under the name "Awareness - Community - Driving," aimed to socialize actions to reduce noise and address insecurity, among others. More than 700 operators were trained in Ecuador.
