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Southern Mangroves | Associative Organization
Impact area
Food Sovereignty
What did we do?
Visual system for digital communication | Positive Copywriting
Promoted by the Heifer Foundation and the Inter-American Development Bank, ManSur is an association of producers and custodians of mangroves on the Ecuadorian coast. They cultivate conch and crabs sustainably, but unfair competition and insecurity had created a complex environment for the distribution of their products.
NDA collaborated in the development of a communication language specifically for social media, which emphasized two messages: the quality of the product and the human and ecological value of the project. Together with the digital media agency Connecting The Dots, an online campaign was implemented to generate awareness and drive direct sales.
